CROSS COLOURS launched its groundbreaking line of apparel with a single message: Clothing Without Prejudice. It’s a message that’s as important today as it has ever been.

Since 1989, Cross Colours has influenced the world of hip hop, sports, and pop culture. From Muhammad Ali, to TLC, to Will Smith, everyone was wearing CxC.

Today, Cross Colours is introducing their message of unity, equality, and empowerment to a whole new generation. 


Click to see the The Hundreds X Cross Colours Collection released in August 2014.

To read about Cross Colours’ rapid rise and spontaneous halt twenty years ago, click here.

To see Cross Colours’ top 10 celebrities that wore their product and why, click here.

To listen to Carl Jones talk about how he got CXC worn by the cast of The Fresh Prince of Bel Air, click here.

Cross Colours is featured in Fresh Dressed, a CNN documentary about the history of hip hop fashion culture. Click below to watch the trailer and check it out on Netflix.

Click here to watch the trailer

A fascinating chronicle of hip-hop and urban fashion, FRESH DRESSED goes inside the hustle that brought oversized pants and graffiti-drenched jackets from the street to high fashion's catwalks and Middle America shopping malls. Director Sacha Jenkins' music-drenched history draws from a rich mix of archival materials and in-depth interviews with rappers, designers, and others including Kanye West, Pharrell Williams, Carl Jones, Damon Dash, Karl Kani, Nasir Jones, and André Leon Talley. The result is a passionate telling of how the reach for freedom of expression would, through sheer originality and swagger, take over the mainstream.


1991 Photoshoot

Tupac and DaBrat, 1992

Djimon Hounsou, 1990

Dr. Dre and Snoop Dogg, 1993

TLC, 1992

Mark Wahlberg aka "Marky Mark", 1992

Magic Johnson, 1994

Jamie Foxx, 1991

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